11.04.07

Have you heard of Havidol

Posted by Varies at 6:16 am in Helsinki

Okay, here’s a primer. I didn’t reset my clock before going to sleep, so I ended up waking up an hour earlier than I needed to. Yeah, I woke up at what is technically 5:05 AM. That is really very annoying, let me tell you! Anyway, because I wrote such a monstrosity yesterday, I’ll be taking it easy today.

So I mention Havidol in the title of today’s post. Have you heard of it? Here’s a link to the website. Oh, and here’s a nifty youtube video as well. Give them a look-see and turn the page for some exciting explanation.

As you may have gathered from subtle humourous clues, Havidol is not a real drug, and DSACDAD is not a real disease. The site was created by one of those fancy artist people, and while there are probably too many of these kinds of parody sites, this one gets mentioned by because the artist is Australian. Anyway, what had happened here (this stuff is more than 10 months old, my apologies) is that the artist, Justine Cooper, had a gallery of works that promoted a fake drug that she made up. She put fake ads in newspapers and magazines like the kind you see for viagra or cialis, made a fake website, and created TV commercials touting her supposed product. She also had a gallery that displayed everything from a giant pill sculpture to fake merchandise (t-shirts, underwear, coffee mugs, etc.). Her advertisements fooled thousands of people into seeking prescription information from their physicians and over her website. Man, people are so obtuse.

Except me of course, because I put the ‘cute’ into ‘acute.’

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